May 03 2010
I am combining these final principles into one post because they are very similar. Authority and Social Proof both have to do with our innate desire to belong and be a part of something.This blog is built upon the premise of Authority. Since I am a freelance writer, I try to help other people by sharing my knowledge of creative and technical writing. By telling you I am a professional writer it makes you more likely to believe what i have to say on the subject than the guy sitting next to you on the bus. Whenever you write an article or technical document the first thing that you should do is establish your authority. Why should the reader listen to you? What sets you apart from everyone else?
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