Any designer will tell you that there is one major weak point in the web design process; getting the content. Unless you have a resident copywriter on staff, the content is left to the client. This usually comes as a shock to the client because they assume that the web designer will supply the website …
Category Archive: Business Marketing
Permanent link to this article: http://www.abusinesswriter.com/5-ways-that-a-web-designer-will-benefit-from-working-with-a-freelance-copywriter/
May
09
2 reasons that skimping on your marketing doesn’t save money in the long run
Everyone is hurting to some degree with the economy being as low as it is and there is no getting around that. Most business owners’ are cutting corners wherever they can to stay afloat but if you are not careful you can make two costly mistakes.
Permanent link to this article: http://www.abusinesswriter.com/2-reasons-that-skimping-on-your-marketing-doesn%e2%80%99t-save-money-in-the-long-run/
Mar
07
If you want a successful marketing campaign then stick to the point!
One of the worst offenses that you can commit while writing your marketing material is to bury the lead. Most campaigns have a primary point that you want to get across e.g. We cook tasty chicken or Our cars are the fastest. So you should focus in on that instead of talking about all of …
Permanent link to this article: http://www.abusinesswriter.com/if-you-want-a-successful-marketing-campaign-then-stick-to-the-point/
Jan
31
To Wiki or not to Wiki – better known as Should I create a Wikipedia entry for my business?
The short answer is a resounding…Maybe. Putting an entry into Wikipedia about your business is possible and beneficial but it is not as easy as it sounds. There are a few things that you need to know before you try your hand at writing for Wikipedia.
Permanent link to this article: http://www.abusinesswriter.com/to-wiki-or-not-to-wiki-better-known-as-should-i-create-a-wikipedia-entry-for-my-business/
Jan
13
A few quick tips to improve the quality of your business marketing materials
Everyone wants to produce the best marketing materials possible because you want your company to be seen in the best light but it can be easy to make a mistake. See if this sounds familiar: In your mind, you carefully craft what you want to say in your next blog post, report, press release or …
Permanent link to this article: http://www.abusinesswriter.com/a-few-quick-tips-to-improve-the-quality-of-your-business-marketing-materials/
Jan
04
Learn how to write an effective press release for digital distribution
I hope everyone had a relaxing holiday season but it is time to get back into the harness and talk about business. I have been writing a lot of press releases in the last few months both for my clients and for myself and it got me to thinking. A lot of you may not know …
Permanent link to this article: http://www.abusinesswriter.com/learn-how-to-write-an-effective-press-release-for-digital-distribution/
Dec
21
5 things that will kill your chances of writing a successful press release
The new year is nearly upon us and a lot of businesses are writing press releases to distribute in the new year. A press release is a great way to market your business because it allows you to access publications that you would not be able to otherwise. A newspaper or popular magazine does not …
Permanent link to this article: http://www.abusinesswriter.com/5-things-that-will-kill-your-chances-of-writing-a-successful-press-release/
Nov
28
7 websites that you should be visiting on a daily basis
I have managed to fend off a self induced turkey coma long enough to drag myself back to the keyboard. I do not know how long I will be able to stay upright but I couldn’t let the Thanksgiving holidays slip away without giving a few thanks of my own. I am constantly surfing the net to …
Permanent link to this article: http://www.abusinesswriter.com/7-websites-that-you-should-be-visiting-on-a-daily-basis/
Nov
12
Brain Dump Podcast Episode 1: How to cold call from start to finish
Welcome to the official launch of the Brain Dump podcast! In this first episode I will be talking about cold calling. For those of you that do not know what cold calling is, it is when a business calls another business that they do not know, to offer their services. It is a very effective …
Permanent link to this article: http://www.abusinesswriter.com/brain-dump-podcast-episode-1-how-to-cold-call-from-start-to-finish/
Nov
08
Is honesty the best policy for writing web content?
The way that we interact as a community and do business with each other is always shifting and I find the process fascinating. Not too long ago, if you wanted to be taken seriously as a business person, you had to have a brick and mortar building. It gave your clients a sense of stability …
Permanent link to this article: http://www.abusinesswriter.com/is-honesty-the-best-policy-for-writing-web-content/
