Effective content marketing is a must for attorneys
Given the amount of lawyer jokes making the rounds, most people don’t realize that attorneys are held to a higher standard of conduct. This makes advertising… a bit complicated. You have to be certain your marketing copy doesn’t give legal advice, even by accident. Plus, you have to avoid any marketing tactics that could possibly be construed as unethical. The state bar is always watching and they take a dim view of rule breakers.
These restrictions make content marketing the perfect choice for attorneys seeking new leads. It not only increases your exposure, it educates your potential clients about the benefits of having an experienced attorney on their side.
Need a copywriter with a background in the legal field?
It just so happens I have one. I have spent time working as a paralegal and I have been writing copy for legal firms for over 8 years. I have written marketing materials for several specialties including:
- DUI defense
- Personal injury
- Real estate
My experience lets me hit the ground running on most projects without the steep learning curve you might find with other copywriters. Plus, I’ve never missed a deadline.
I can assist you with:
- Website content
- Blog posts, articles and landing pages
- Press releases, white papers and case studies