Any designer will tell you that there is one major weak point in the web design process; getting the content. Unless you have a resident copywriter on staff, the content is left to the client. This usually comes as a shock to the client because they assume that the web designer will supply the website …
Tag Archive: business
Permanent link to this article: http://www.abusinesswriter.com/5-ways-that-a-web-designer-will-benefit-from-working-with-a-freelance-copywriter/
May
09
2 reasons that skimping on your marketing doesn’t save money in the long run
Everyone is hurting to some degree with the economy being as low as it is and there is no getting around that. Most business owners’ are cutting corners wherever they can to stay afloat but if you are not careful you can make two costly mistakes.
Permanent link to this article: http://www.abusinesswriter.com/2-reasons-that-skimping-on-your-marketing-doesn%e2%80%99t-save-money-in-the-long-run/
Mar
07
If you want a successful marketing campaign then stick to the point!
One of the worst offenses that you can commit while writing your marketing material is to bury the lead. Most campaigns have a primary point that you want to get across e.g. We cook tasty chicken or Our cars are the fastest. So you should focus in on that instead of talking about all of …
Permanent link to this article: http://www.abusinesswriter.com/if-you-want-a-successful-marketing-campaign-then-stick-to-the-point/
Jan
31
To Wiki or not to Wiki – better known as Should I create a Wikipedia entry for my business?
The short answer is a resounding…Maybe. Putting an entry into Wikipedia about your business is possible and beneficial but it is not as easy as it sounds. There are a few things that you need to know before you try your hand at writing for Wikipedia.
Permanent link to this article: http://www.abusinesswriter.com/to-wiki-or-not-to-wiki-better-known-as-should-i-create-a-wikipedia-entry-for-my-business/
Dec
21
5 things that will kill your chances of writing a successful press release
The new year is nearly upon us and a lot of businesses are writing press releases to distribute in the new year. A press release is a great way to market your business because it allows you to access publications that you would not be able to otherwise. A newspaper or popular magazine does not …
Permanent link to this article: http://www.abusinesswriter.com/5-things-that-will-kill-your-chances-of-writing-a-successful-press-release/
Dec
15
If you want your business to succeed it should be less Office Space and more Tron
Raise your hand if you have watched Office Space. OK, now if your hand is not in the air you need to hang your head and slowly back out of the room. Office Space resonated with all of us because we have all had a job that revolved around unproductive meetings and mind numbing paperwork. …
Permanent link to this article: http://www.abusinesswriter.com/if-you-want-your-business-to-succeed-it-should-be-less-office-space-and-more-tron/
Dec
06
The customer is always right…NOT!
Not if you want to be a successful consultant. I have heard this saying since I was a teenager working in K-Mart and I am sure that you have too. It has been deeply embedded in all of our psyches and both sides would be better off if we forgot it.
Permanent link to this article: http://www.abusinesswriter.com/the-customer-is-always-right-not/
Nov
17
A briefing paper can be a quick and easy way to explain complex issues and find solutions
One of my clients asked me if I could write a white paper for them but in actuality they needed a briefing paper. It got me to thinking, if you are not in a branch of the government or part of a large corporate structure then you may think that they are the same but …
Permanent link to this article: http://www.abusinesswriter.com/a-briefing-paper-can-be-a-quick-and-easy-way-to-explain-complex-issues-and-find-solutions/
Nov
12
Brain Dump Podcast Episode 1: How to cold call from start to finish
Welcome to the official launch of the Brain Dump podcast! In this first episode I will be talking about cold calling. For those of you that do not know what cold calling is, it is when a business calls another business that they do not know, to offer their services. It is a very effective …
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Nov
08
Is honesty the best policy for writing web content?
The way that we interact as a community and do business with each other is always shifting and I find the process fascinating. Not too long ago, if you wanted to be taken seriously as a business person, you had to have a brick and mortar building. It gave your clients a sense of stability …
Permanent link to this article: http://www.abusinesswriter.com/is-honesty-the-best-policy-for-writing-web-content/
